Journey into the human body…
DEVA, which started its operations in 1958, is a well-established pharmaceutical manufacturer with more than 800 product licenses in more than 60 countries in international markets as of the end of 2020.
Respiro, one of the drugs developed by the company, helps prevent respiratory problems such as asthma.
Deva wanted to explain Respiro to doctors in a different, fast and memorable way. We decided to take our doctors on a journey inside the human body under the guidance of the product. We used VR technology for this.
First of all, we prepared a 3D animated film about what happened in the patient’s body when he started using the drug. Then we integrated this movie into our VR glasses.
Thus, the represants working within Deva did not need to explain the product at length because as soon as the doctors put on our VR glasses, they went on a journey through the patient’s body after Respiro and observed all the effects of the drug themselves.
The project, which was a very different and enjoyable experience for doctors, both made the product more memorable and made the work of the represants easier.