Beyoğlu Gazozu, Turkey’s much-loved soda brand, takes its name from Beyoğlu, where Turkish soda was born, and reflects its heritage of the 1890s on its gold-colored cap. Beyoğlu Gazozu needed a new way to reach a large audience shopping from supermarkets in different segments, and thus our paths crossed.
In the new packages we will create for Beyoğlu Gazozu, we have paid special attention to preserve the niche perception and nostalgia vein of the brand. While doing this, we focused on a fresh brand identity for the new product range. We aimed that the new packaging would enable the brand to connect with consumers in different segments and bypass being easily accessible. For this, we used a nostalgic character that will make it easier for us to reach consumers and connect with them. As a result, Beyoğlu Gazozu’s new packaging was well liked and enabled the brand to reach wider audiences.