Ayfer Tunç - Annemin Uyurgezer Geceleri.
For Ayfer Tunç’s Annemin Uyurgezer Geceleri, we produced video and social media content that brought the world of the book into digital channels.
01 · Challenge
One of the biggest challenges in literary communication is translating the atmosphere of a book into fast-moving digital platforms without losing its depth and emotion. For Annemin Uyurgezer Geceleri, the need was not simply to promote a book, but to communicate Ayfer Tunç’s narrative world, the tone of the work, and the sense of curiosity it creates through a strong and aesthetic social media language.
02 · Approach
“A book, especially a powerful literary work, creates curiosity not when it is explained directly, but when its atmosphere is felt. To capture the reader’s attention, the goal was not to describe the book, but to create short, intense, and emotional entry points into its world.”
