Bioderma - Photoderm.
For Bioderma Photoderm, we transformed the brand’s sun protection communication into a clear and memorable animated TV film.
01 · Challenge
In the sun protection category, the product benefit needed to be communicated quickly, clearly, and with a sense of trust. For Photoderm, the challenge was to preserve the perception of dermatological expertise while creating an animated film that was clear, engaging, and suitable for television’s fast, visual, and mass-reaching nature.
02 · Approach
“Sun protection is often associated only with summer, yet it is an important part of everyday skincare. That is why the communication needed to position the product not merely as a seasonal need, but as a trusted, easy-to-understand, and memorable skincare habit.”
03 · What we did
For Bioderma Photoderm, we developed an animated promotional film designed for television. By simplifying the product message, we communicated the sun protection benefit through a clear visual flow. Through animation, motion design, typography, and post-production, we shaped the film into an informative yet engaging piece of communication. As a result, we turned Photoderm’s sun protection message into a strong, trustworthy, and memorable TV narrative.
Scope
Creative Animated Film
- Social Media Content Production
- Animation Concept Development
- Visual Narrative Design
- Motion Design
- Typography Animation
- Sound Design
- Video Editing
- Post-production
- Digital Content Adaptation
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