Turkey’s much-loved soda brand Beyoğlu Gazozu takes its name from Beyoğlu, the district where the Turkish soda was first born and reflects a heritage dating to 1890s on its gold-colored cap. Beyoğlu Gazozu needed a new line to reach a wider audience that shop at supermarkets in different segments.
In our approach to solving this problem, we focused on an entirely new brand identity for the new product line while eliminating the perception of niche and still preserving the nostalgic feel of the brand. Our goal was to depict the brand in a manner to connect with consumers from different segments and communicate that it was easily accessible. Therefore, we decided to use a nostalgic character that the consumer would relate to.