Can Yayınları – If There is More Literature in Life – Production


Can Dükkân, a Can Publishing brand launched in 2018, gave us a brief for a promo to communicate the brand’s spirit, intent and also its products. Can Dükkân is a brand that brings the popular writers and books to notebooks, mugs, bags and similar products designed by Lom Creative, and aims to add literature to life.


Based on the brief idea, we asked ourselves “how it would be if there was more literature in life” and wanted literature fans to take a quick look at just this kind of life through the video. We took the sounds of environments where these products are used and incorporated them into the music to create a world where not only what is seen but also what is heard and felt is all about literature.