Beyoğlu Gazozu.

We brought Beyoğlu Gazozu’s nostalgic brand spirit into today’s social media language, transforming its strong shelf recognition into a living, consistent, and memorable digital communication world.

01 · Challenge

Beyoğlu Gazozu, one of Turkey’s most beloved gazoz brands, takes its name from Beyoğlu, one of the birthplaces of Turkish gazoz culture. Carrying a heritage that dates back to the 1890s through its signature golden cap, the brand wanted to bring its nostalgic identity closer to today’s consumers. Already reaching a wide audience across different supermarket segments, Beyoğlu Gazozu needed more than visibility. The goal was to turn its strong shelf presence into a social media language that felt alive, shareable, and consistent. That is where our paths crossed.

02 · Approach

“Gazoz is more than a soft drink in Turkey; it is part of a shared memory shaped by childhood, neighborhood culture, family tables, and summer moments. For Beyoğlu Gazozu, the opportunity on social media was to turn this nostalgic feeling into something alive, relatable, and shareable for today’s consumers.”

03 · What we did

We shaped Beyoğlu Gazozu’s social media communication around reconnecting the brand’s nostalgic spirit with today’s consumers. We brought together the brand’s long-standing heritage, beloved products, and everyday moments of enjoyment through a warm, relatable, and shareable content language. In doing so, we turned Beyoğlu Gazozu’s strong shelf recognition into a living, consistent social media presence that could connect with different consumer segments.